B2B eCommerce - Innovative solutions for your business

Increase your reach and efficiency of your sales

In the rapidly evolving world of B2B commerce, businesses need powerful and agile digital solutions to stay competitive. Webnique specializes in building custom B2B commerce platforms that empower your business with streamlined workflows, intuitive user interfaces, and seamless integration with existing systems.

Your advantages

Growth through digitization of the sales process

  • Custom B2B e-commerce platform tailored to your unique business needs
  • Improved user experience for buyers and sellers
  • Improved operational efficiency through automation and optimized processes
  • Seamless integration with existing systems (ERP, CRM, PIM)
  • Robust analytics for data-driven decisions and business growth
Our service

B2B eCommerce as a Services for your company

  • B2B e-commerce platform development
  • User experience design (UX) for B2B commerce
  • Workflow automation and process optimization
  • System integration (ERP, CRM, PIM)
  • B2B trade strategy and consulting

Let's talk about 

B2B eCommerce


From concept to implementation

Our project process for customized B2B e-commerce solutions

Needs analysis and strategy development

Identify business requirements and processes, develop a customized B2B e-commerce strategy, and define project objectives.

Conception and design

Coordination of the design with the customer's needs and CI, elaboration of a user-friendly and appealing web design

Technical implementation and integration

Selection and implementation of a suitable e-commerce platform, customization of the platform according to individual needs, integration of relevant interfaces, such as ERP, CRM, payment systems

Technical implementation and integration

Selection and implementation of a suitable e-commerce platform, customization of the platform according to individual needs, integration of relevant interfaces, such as ERP, CRM, payment systems

Content creation and online marketing

Implementation of SEO strategies for better visibility in search engines, planning and execution of targeted online marketing activities

Content creation and online marketing

Implementation of SEO strategies for better visibility in search engines, planning and execution of targeted online marketing activities

Analysis, optimization and continuous development

Evaluation of key figures for success control, tests and optimizations, optimization of the B2B e-commerce solution based on the insights gained

Key facts

B2B e-commerce grows continuously and across industries

1.3 trillion €
Total revenue of B2B online trade in Germany 2018
15 %
Annual growth in B2B online trade since 2012
65 %
of all globally active B2B companies already sell online
Tangible successes

B2B eCommerce


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Tangible successes

B2B eCommerce


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Frequently asked questions


What measures can I take to ensure security and data protection in my B2B eCommerce store?

Security and privacy are of great importance in B2B e-commerce, as you are dealing with sensitive business data and customer information. Here are some important measures you can take to ensure security and privacy in your B2B e-commerce store:

  1. SSL Encryption: Implement Secure Socket Layer (SSL) encryption to encrypt communications between your store and visitors. This protects the data from unauthorized access.
  2. Secure authentication: Use strong password policies and encourage customers to use strong passwords. Also implement two-factor authentication to further secure access to sensitive account areas.
  3. Up-to-date software and patches: Always keep your e-commerce software, CMS (Content Management System) and plugins up to date. Regular updates and the application of security patches help to close known security gaps.
  4. Data backup: Make sure that regular backups of your store data are performed to be able to restore in case of data loss.
  5. Access control: Limit access to sensitive data and areas of your e-commerce store. Grant access rights only to authorized persons and implement role-based access control to ensure that everyone has only the necessary permissions.
  6. Privacy policy: Create a clear privacy policy that explains how you handle customer data and what security measures you take. Make sure you comply with applicable data protection laws, such as the GDPR (General Data Protection Regulation) in Europe.
  7. PCI-DSS Compliance: If you accept credit card payments, you must comply with PCI-DSS (Payment Card Industry Data Security Standard) guidelines. This ensures that credit card data is processed and stored securely.
  8. Employee training: Raise awareness and train your employees on how to handle sensitive data, privacy regulations, and common security practices.
  9. Security Testing: Conduct regular security audits and penetration tests to identify and remediate vulnerabilities.

These measures should serve as a basis for ensuring security and data protection in your B2B e-commerce store. It is also advisable to consult an IT security or data protection expert to ensure that you have taken all the necessary steps.

How does B2B e-commerce differ from B2C e-commerce, and what specifics should I be aware of?

B2B e-commerce (business-to-business) and B2C e-commerce (business-to-consumer) have some important differences that you should keep in mind for your B2B e-commerce project:

  1. Customer types: B2B e-commerce is aimed at business customers, while B2C e-commerce is aimed at end consumers. Business customers often have specific requirements, buy in larger quantities, and have frequent recurring orders.
  2. Purchase decision process: In B2B e-commerce, the purchase decision process is usually more complex and longer. It may involve several people or decision-making levels. In B2C e-commerce, on the other hand, the decision-making process is often faster and more impulsive.
  3. Product details and customization: In B2B, detailed product information, technical specifications and customization options are often more important. Business customers often have specific requirements and are looking for customized solutions.
  4. Pricing and contracts: In B2B e-commerce, price negotiations, individual contracts, and customized pricing structures are common. B2C e-commerce, on the other hand, is often based on fixed prices and discounts.
  5. Customer service: In B2B e-commerce, customer service is of great importance, as business customers often have specific requirements and questions. Personal and individual customer service can support success in the B2B sector.
  6. Marketing and sales: In B2B, long-term business relationships and personal contacts are often crucial. The use of content marketing, account management and specific sales strategies is important for success in B2B e-commerce.

It's important to understand these differences and adapt your B2B e-commerce strategy accordingly. Consider the specific needs and requirements of your B2B customers and create an e-commerce platform that meets their expectations. Personalized customer service, providing detailed information, and flexibility in pricing are key factors for B2B e-commerce success.

Which payment methods are particularly recommended for B2B e-commerce and why?

In B2B e-commerce, some payment methods are particularly recommended to make the payment process as convenient and efficient as possible for your business customers. Here are some of the recommended payment methods:

  1. Invoice payment: The option of paying by invoice is widespread in the B2B sector and offers business customers flexibility and a longer payment period. This is particularly advantageous as B2B transactions often involve larger amounts and complex contracts.
  2. Credit cards: Accepting credit card payments enables fast and convenient transactions. Many business customers prefer this method because of the simplicity and payment protection that credit cards offer.
  3. E-payment systems: Integrating e-payment systems such as PayPal, Stripe or similar services offers customers a wide range of payment options, including credit cards, bank transfers and digital wallets. This increases flexibility and simplifies the payment process.
  4. Bank transfers: Bank transfers are a traditional and secure payment method in B2B. They allow customers to pay directly from their business account and provide full transparency for both parties.
  5. Financing options: Providing financing options such as leasing or installment payments can be beneficial for business customers, especially for larger investments. This facilitates access to products or services and supports customer loyalty.

When choosing payment methods for your B2B e-commerce, you should consider the needs and preferences of your target audience. It often makes sense to offer a combination of different payment methods to give customers different options and meet their needs. In addition, it is important to pay attention to the security of the payment methods and choose trustworthy solutions to increase customer confidence.

How can I individualize my B2B e-commerce offering for different customer groups and countries?

Customizing your B2B e-commerce offering for different customer groups and countries is critical to meeting the specific needs and preferences of your target audiences. Here are some ways you can achieve this:

  1. Segmentation of customer groups: Analyze your customer base and identify different customer groups with different needs. Based on these segments, you can create personalized product offers, prices, discounts and promotions.
  2. Customized pricing: Offer customized pricing structures based on individual contracts, discounts or order history. This allows you to offer special conditions for different customer groups.
  3. Localization: Customize your e-commerce offering to meet the specific needs of different countries. Consider currencies, taxes, shipping options, languages, and cultural differences to ensure a smooth shopping experience.
  4. Personalized product presentation: Use data and information about your customers to show them personalized product recommendations and content tailored specifically to them. This can help increase customer satisfaction and conversion rates.
  5. Custom dashboards and self-service features: Provide customer groups with access to specialized dashboards and self-service features to conveniently manage orders, invoices, tracking information, and product information.
  6. Customer feedback and adjustments: Continually solicit feedback from your customers and adjust your offering accordingly. This allows you to respond to individual customer needs and continuously improve your offering.

By customizing your B2B e-commerce offering, you can build a stronger bond with your customers, increase their satisfaction, and ultimately drive your business success.

How important is the integration of CRM and ERP systems in my B2B e-commerce project, and what benefits does it bring?

Integrating CRM and ERP systems into your B2B e-commerce project is crucial to realizing the full potential of your e-commerce business. Integrating these systems allows you to automatically transfer orders and data from your online store to your CRM and ERP system. As a result, orders can be processed and fulfilled faster, as manual data entry is no longer required. In addition, by integrating CRM and ERP systems, you can provide better service to your customers by automatically storing their order history and other relevant data in the system. By automating business processes, you can also save time and resources, which can ultimately increase the efficiency and profitability of your B2B e-commerce business.