AI Content Marketing — An Overview
Kira Stürzer
Kira Stürzer

AI Content Marketing — An Overview

How artificial intelligence can help with marketing copy.

AI is on the rise and has already proven to be extremely useful in many different professions. In content marketing, too, you benefit enormously from the many different AI software applications.

With ChatGPT and other AI models, content marketers in particular have been given a tool that is precisely tailored to their needs.

Finally, the currently best-known AI “ChatGPT” was trained to interact with users in natural language and conduct human-like conversations.

Artificial Intelligence (AI) therefore has a lot to offer, especially when it comes to content in the form of text. AI technologies make it possible to automatically generate, analyze and optimize texts. By using AI as a writing assistant, marketers can create high-quality content more efficiently and quickly.

What forms of “AI content marketing tools” for texts already exist?

Overall, AI offers a variety of options in the area of text content. From automatic content generation to text analysis to text optimization, AI can help you create high-quality and targeted content. By using AI, marketers can increase efficiency, save time, and improve their content strategy.

In the meantime, an entire market has already developed around AI as a “writing assistant”. In addition to the original AI models such as Chat GPT or Google's Bard, there are also some “AI content marketing tools” that use artificial intelligence to pursue a specific purpose.

The prompt catalogs

One of the main uses of AI in the text sector is the automatic generation of content. With the help of machine learning algorithms, AI can analyze large amounts of data and generate new texts from it. This is particularly useful when it comes to creating personalized content for different audiences. The AI can analyze users' preferences and interests and generate tailor-made texts based on them.

So let's first look at tools that specialize in generating texts for specific target groups. In this article, we refer to such software applications as “prompt catalogs.”

A prompt is an instruction or input given to an AI model such as ChatGPT to generate a specific response or output. It is the text that is presented to the model in order to obtain a desired answer.

As a content marketer, you usually know for yourself what is desired in terms of different types of content. Write a prompt for an appealing blog post, social media post, newsletter entry, etc.? Not a problem But also a bit complex. Sometimes even so complex that you could have written the text yourself faster.

For this reason, there are AI content generators that do the prompts for you using so-called “AI templates”.

The AI content marketing tool Frase is a vivid example of this. For example, if you want to create a social media ad using the AIDA model (attention - interest - desire - action), the platform offers a practical template for this. homepage

Let's try it out. There are four input fields to choose from, which you can use to individualize a social media ad. “Language,” “Product Description,” “Audience,” and “Creativity.”

Now we want to create a social media ad that promotes wool socks in unusual colors. Our target group (target “audience”) is women and men in their 20s interested in fashion. We will address them in English because we want to reach many people in different countries. And finally, we give the program the freedom to write as creatively as possible.

Here is what came out of the experiment:

Attention: Step up your sock game with our wool socks in fancy colors!

Interest: Made with high-quality wool, our socks are not only stylish, but they're also durable and comfortable. You won't have to sacrifice fashion for function with these socks. Plus, with a variety of colors to choose from, you can mix and match to create unique looks.

Desire: If you're a fashion-interested woman or man in your 20s, you won't want to miss out on adding these socks to your collection. They're perfect for any occasion, whether you're dressing up or down.

Action: Don't Wait, Order Your Wool Socks in Fancy Colors Today and Elevate Your Sock Game!

And? Not bad at all, is it? Even though the finished text is a bit too direct, it still makes you want to read the product.

Of course, Frase also provides many other templates that conjure up specific text forms with just a few inputs. For example, “Article Writer” or “Definition.” In addition, the program can also provide inspiration on a specific topic. There are templates for this, such as “Blog Title Ideas” or “List of Questions.”

In addition to the web application Frase There are also many other tools that offer similar prompt templates. For example TextCortex or Text Wizard.

The content optimization tools

If the prompt catalogs are basically about creating content, the content optimization tools are more intended to optimize text.

AI can analyze texts and make suggestions for improvement to increase readability, comprehensibility, and relevance. This can help texts to be better tailored to readers' needs and thus have a higher impact.

The term SEO, or search engine optimization, is also an important aspect of content marketing. Content optimization tools usually offer the option to optimize website text for keywords. This improves the visibility and ranking of a website in search engine results.

SEO is critical. After all, most Internet users use search engines to search for information, products, or services on the web. If a website doesn't appear in search results, potential visitors might not find it. It is therefore important that companies optimize their websites so that they can be recognized and indexed by search engines.

Content optimization tools use artificial intelligence to optimize a text so that it is attractive to both readers and search engines.

These tools can automatically identify relevant keywords and integrate them into the text to increase visibility in search engine results.

If you have already found relevant keywords for your website through keyword research (highly recommended!) , then texts can also be checked for the correct keyword density with such a tool.

Has the keyword been included too often? Or too rare? Which additional keywords should you include in the text to completely cover the topic?

A content optimization tool can help with all these questions and make the life of every content marketer easier.

SEMrush SEO Writing Assistant - Quality Check

Such software programs also help to optimize the structure and formatting of content so that readability and usability are improved.

So overall, we give it a thumbs up!

If you're curious now, feel free to try out one of the following content optimization tools. There are certainly a few more, but we found the following tools very helpful:

This brings us to the end of our overview. Basically, it can be summarized that AI has created a new market. This is a market of web applications that do everything they can to make text generation and optimization incredibly easy.

But even though AI can write fantastically, the creativity and ideas of a good content marketer are still the spice in the text soup.

Your content is our craft

Don't have the time to create professional content for your marketing channels despite these helpful tools? At Webnique, we're passionate about content creation and strategy. We're happy to handle all content marketing tasks to ensure your message gets to your target audience effectively.
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