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Logo design for Revelo - B2C ecommerce platform

Logo design for Revelo - B2C ecommerce platform

Trending in sustainable mobility

Trending in sustainable mobility

Logo design for Revelo - B2C ecommerce platform

Logo design for Revelo - B2C ecommerce platform

Trending in sustainable mobility

Trending in sustainable mobility

The project in numbers
6
Design directions
82
Logo iterations
48 hrs.
Market research
48 hrs.
Market research
Revelo is an e-commerce startup specializing in refurbished used bikes.
Location
Munich, DE
Branch
Employees
< 20
Foundation
2022

Challenge

With a broadly based product portfolio, revelo aims to appeal to an equally broad target group.

Therefore, it was necessary to create a relevant corporate design that combines modern and mainstream appeal.

  • Identity creation: The logo should represent the company's identity and reflect the company's values and messages
  • Addressing the target group: The logo must be tailored to the target group in order to enable successful communication
  • Timeless design: the logo should be durable and look relevant and modern even years later

Solution

We worked closely with the client, using results from previous brand positioning workshops and market analysis to ensure that the new logo reflects the intentions and core values of the brand.

  • Market and competitor analysis
  • flexible and modern design
  • Application examples and guidelines for a coherent communication of the brand

Recycled. Refurbished. Revelo.

The icon symbolizes the recycling cycle of a wheel
Orange signals the low-cost character of the products, the dark green reflects sustainability and recycling

The logo as a modern symbol of recycling

The name revelo already carries the basic idea of the company - the recycling of used bicycles. This idea should also be expressed visually.

The solution was a circle as a pictorial sign, which carries the initial and awakens the association to recycling. The circle converges in a point at the end, establishing direction and speed. Together with the cursive position of the handwritten initial, the logo gets the appropriate dynamic.

Orange as a signal color and clear unique selling point among the competition
Garet - use of a modern font family
The color system with strategic accent and background colors
Examples of advertising banners using the eye-catching brand elements and colors
Example of a social media profile
We are very pleased with the results and are looking forward to the future journey with our new brand! Thank you very much for the excellent collaboration! 😊
Kathinka Weitzel
Head of Marketing