With a broadly based product portfolio, revelo aims to appeal to an equally broad target group.
Therefore, it was necessary to create a relevant corporate design that combines modern and mainstream appeal.
We worked closely with the client, using results from previous brand positioning workshops and market analysis to ensure that the new logo reflects the intentions and core values of the brand.
The name revelo already embodies the company's basic idea - the recycling of used bikes. This idea should also be expressed visually.
The solution was a circle as a symbol that bears the initial and evokes the association with recycling. At the end, the circle converges at a peak and thus establishes direction and speed. Together with the cursive position of the handwritten initial, the logo is given the appropriate dynamism.