With a broadly based product portfolio, revelo aims to appeal to an equally broad target group.
Therefore, it was necessary to create a relevant corporate design that combines modern and mainstream appeal.
We worked closely with the client, using results from previous brand positioning workshops and market analysis to ensure that the new logo reflects the intentions and core values of the brand.
The name revelo already carries the basic idea of the company - the recycling of used bicycles. This idea should also be expressed visually.
The solution was a circle as a pictorial sign, which carries the initial and awakens the association to recycling. The circle converges in a point at the end, establishing direction and speed. Together with the cursive position of the handwritten initial, the logo gets the appropriate dynamic.
