Website Relaunch Checklist: Step-by-step to a successful website
Marcel Deelen
Marcel Deelen
Read time 

Website Relaunch Checklist: Step-by-step to a successful website

Launching or redesigning a website is an exciting milestone. However, it requires careful planning and attention to detail to build a website smoothly and successfully. An important tool that can contribute significantly to success is a comprehensive website relaunch checklist.

In this article we present you the most important points to check before the launch date of your website. By carefully going through our checklist during the testing phase, you can identify and fix potential problems early, improve usability and build a strong online presence right from the start.

Website Relaunch Checklist

1. web design and layout:

  • Review the overall visual appeal and consistency of the website design.
  • Check the placement and formatting of all text, images, and multimedia elements.
  • Make sure the website is optimized for mobile devices and displays correctly on different devices and screen sizes.

2. navigation and user interface:

  • Test all links, buttons and menus and make sure they lead to the right pages.
  • Check the usability of the navigation and the logical flow of information.
  • Check the accessibility and visibility of the main navigation menu.

3. content review:

  • Check all website content for grammar, spelling and factual accuracy.
  • Make sure that all images have appropriate alt tags to ensure website accessibility.
  • Make sure the content is concise, engaging, and consistent with your brand.
  • Check and optimize meta tags, headings and URLs for SEO.

4. functionality and compatibility:

  • Test the functionality of the website in multiple browsers (Chrome, Firefox, and Safari) and on multiple operating systems (macOS, Windows, iOS, and Android).
  • Check the compatibility of the website with different devices (desktop, mobile, tablet).
  • Review any form submissions, data collection, and email notifications.
  • Test interactive elements such as sliders, accordions, and carousels.

5. performance optimization:

  • Check the loading speed of the website and optimize images and multimedia files for faster loading times.
  • Make sure that caching, compression and minification techniques are implemented.
  • Check if the website is optimized for SEO, including the correct use of keywords and meta tags.
  • Set up 301 redirects and make sure that all old URLs lead to new pages.

6. safety measures:

  • Check the installation of the SSL certificate and make sure that the website uses HTTPS.
  • Check the CMP administration (cookie consent, imprint and privacy policy).

7. analytics and tracking:

  • Make sure that website analytics tools like Google Analytics are properly integrated.
  • Test whether event tracking is integrated in a privacy-compliant manner and check conversion tracking and targeting.
  • Set up bug tracking and monitoring tools to quickly identify and fix problems.

8. SEO Checks:

  • Review and optimize meta titles, meta descriptions and keywords for each page.
  • Pay attention to the correct use of heading tags (H1, H2, etc.) and keyword placement.
  • Check the inclusion of XML sitemaps and robots.txt files for crawling by search engines.
  • Set up a global canonical tag.

9. web accessibility compliance:

  • Make sure you have a proper heading structure and hierarchical organization of the content.
  • Check the use of alternative text for images and the correct labeling of form fields.
  • Make sure that the color contrast for the text is AAA.
  • Check if all clickable elements have a correct size of 48px on touch devices.


Launching a website without a thorough checklist can lead to functionality problems, poor user experience and missed opportunities. With the help of a comprehensive website relaunch checklist, you can ensure that all aspects of your website are reviewed, tested and optimized. From functionality and design to SEO and accessibility, each item on the checklist plays a critical role in a successful relaunch. So take the time to go through the checklist and make all the necessary adjustments before launching your website. This way, you maximize your chances of a smooth, appealing and effective online presence.


You are planning a website relaunch and could still use support despite the checklist? With Webnique you have a web design agency at your side that supports you from conception to implementation at every step of the process. Our team of designers, web developers and online marketing experts has already implemented many different web design projects and therefore has the necessary know-how and experience to make your website relaunch smooth and efficient. Via our contact button you can request a project without any obligation. 

Share this post
Share this post