Generative AI in web design: can it do my job?
Philipp Girzalsky
Philipp Girzalsky
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Generative AI in web design: can it do my job?

In the ever-evolving field of web design, it's critical to stay ahead of the curve to create outstanding user experiences.

As technology continues to advance, experts in the industry are constantly looking for innovative ways to improve their workflows and increase efficiency. One such way is the integration of Artificial Intelligence (AI or more commonly AI) into web design processes. In this blog post, we address the question of whether AI can be used effectively for web design and report on our own experiences with the AI tool Midjourney.

Explore AI in web design

At Webnique, we pride ourselves on regularly pushing the boundaries of creativity and efficiency. As part of our daily work, we often need to research or design images, graphics, and illustrations. However, these tasks can be very time-consuming, and with the advent of AI, we recognized the potential to streamline our design processes using the new technology, so we ventured a little experiment with the AI tool Midjourney.

Prompt: plastic toy shopping cart jumping and playing, black on solid green background, Pixar style isometric 3d render

Midjourney in a nutshell

Since pretty much everyone has heard of Midjourney or even used it themselves, we won't go into detail about how the tool works. In short, Midjourney is an AI image generator that can create virtually any image imaginable based on a given input (called a prompt). Although there are many alternatives, different tools and models, we decided to limit our experiment to Midjourney, as we consider it the most advanced tool for creative image generation.

AI for the creation of images

We wanted to test Midjourney with different tasks and challenge it to create all kinds of images, from 3D renderings to illustrations to stock photography.

It quickly became apparent that AI tools like Midjourney offered promising solutions for both 3D renderings and image generation. However, our generated 3D renderings (or rather the prompts) often needed further refinement to be used in a professional context. Therefore, the 3D renderings we created were initially only suitable for visualizing and presenting ideas and concepts. Nevertheless, it is amazing that this option is available at all and that for the first visualization the need for extensive knowledge in 3D such as modeling, lighting or texturing is omitted.

Prompt: plastic toy graph going upwards, black on solid green background, Pixar style isometric 3d render

The AI also surprised us with its ability to create visually appealing photos that often surpassed the quality of available stock solutions. The AI even seemed to come up with "creative ideas" that we didn't expect. For example, Midjourney interpreted the term flowers in reference to a woman as wearing a hat decorated with flowers.

Prompt: people sitting in a meeting smiling at each other, close up, diverse, flowers --stylize 1000

AI for IIllustration and Graphic Design

Not only did we give Midjourney the freedom to develop its own interpretations of the instructions we gave it, but we also tried to get it to generate very specific images that we already had in our heads. While Midjourney excelled at 3D renderings and photo creation, our experience with AI-based illustrations and graphics designed to visualize more complex content was more mixed. We struggled to achieve the desired results, which could be attributed to factors such as limited training data or suboptimal instructions. Nevertheless, we recognize that this experiment was only a first attempt. With more prior knowledge and practice, different and better results are certainly equally possible. Therefore, we remain optimistic about the potential of AI tools to improve in these areas over time.

Prompt: a minimal illustration of sales numbers increasing .This one was a hit!

The potential of AI in web design

Despite the mixed results, we strongly believe that AI tools like Midjourney have great potential for the future of web design and design in general. By using AI, web designers can improve their workflows and spend more time on other important aspects of the design process. The ability to generate high-quality images efficiently and customized to the needs of the project allows us to focus on designing engaging user interfaces, optimizing website performance, and ensuring exceptional user experiences.

As AI tools evolve and user feedback is incorporated, they will also become better able to understand complex design requirements and deliver more accurate results. With further improvements, artificial intelligence could become a valuable partner, suggesting design solutions and layouts and even predicting user preferences based on extensive data sets.

Summary of our experiment

While the integration of AI for web design is still in its infancy, our experiment with Midjourney has given us valuable insights into the potential benefits and challenges involved. As AI tools currently evolve and improve, we anticipate their inclusion in our workflows and in the broader web design industry. By leveraging AI, designers can streamline their processes, inspire creativity, and ultimately deliver unique experiences to their clients and users. The future of web design holds immense potential, and AI will certainly be a key part of that journey.


Midjourney not enough for your design needs either? At our full-service web design agency, Webnique, we are true experts in user interface (UI) design and user experience (UX). We're happy to take on design tasks and make your website or app so that it's not only visually appealing, but also user-friendly. Trust us to take your online project to the next level - with or without AI. 😉