Story discovery is an important phase of a web design relaunch project, especially when it comes to your company's brand positioning. What story do you want to tell with your brand? How do you want to be perceived by your target group?
The idea behind Story discovery is to develop a unique story that embodies your brand and its goals. The story serves as a guide for the entire design and content concept of your company.
The Story discovery & concept phase begins with an analysis of your business, goals, and target audience. As an agency that is much experienced in storytelling, we work closely with you to understand your brand and values and identify their unique characteristics. This information forms the foundation of a successful story and a sustainable positioning of your brand.
We work with you to develop a story that highlights your company's features and presents the brand in a way that appeals to the target audience. The insights from the story discovery provide the framework for the overall design and content concept of your website relaunch. It ensures that the design and content are built on a shared vision and helps build a cohesive brand identity.
We make sure that your story runs through all structures of your company and thus creates an emotional connection between brand and target group. This increases the conversion rate and anchors your brand in the memory of the target group.
Story discovery & concept development serves as a foundation to develop a unique story that guides the design and content of your project and creates lasting customer engagement and brand loyalty through emotion. Feel free to contact us if you need a well-versed storytelling agency. Our experienced team will advise you and work with you to create an exceptional story for your website relaunch.