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Story and design development for Twaice Technologies GmbH

Story and design development for Twaice Technologies GmbH

Smarter decision makers think Twaice

Smarter decision makers think Twaice

Story and design development for Twaice Technologies GmbH

Story and design development for Twaice Technologies GmbH

Smarter decision makers think Twaice

Smarter decision makers think Twaice

Twaice is a leading global innovator in predictive analytics software to increase battery efficiency and sustainability.
Location
Munich, DE
Employees
120
Funding
$75 million

Challenge

The Twaice website had become a patchwork of fragmented ideas cobbled together since 2018—the classic problem for a start-up growing at speed. The messaging had become somewhat confusing and repetitive, not lending itself well to support their planned business growth for the next two years.

  • Weak branding and generic design language
  • Target groups were not directly addressed
  • lack of KPIs that represent the business value of the solution
  • missing company slogan
  • No representation of their unique and strong corporate culture
  • Highly repetitive and confusing technical messages
  • No clear differentiation from the competition

Solution

We created a powerful story & narrative, backed up by effective content & messaging to make Twaice more competitive and far easier for their customers to understand their product value propositions, business value, and translation into financial facts. We focused on how they are helping their customers save money, make money, and mitigate the risks involved in building and owning battery systems.

  • Development of a new modern design language
  • clear target group focus on technical, business and C-level decision makers
  • Presentation of savings metrics and economic benefits
  • Focus on product, solution and platform differentiation that exposes competitors' weaknesses
  • Developing the tagline and messaging of the "We do" culture.
  • Development of a meaningful corporate slogan
  • Storytelling aligned with planned growth of the company over the next two years

A Flexible Corporate Slogan Platform, Immersive Storytelling and a ‘real’ Corporate Culture that makes Twaice stand out from the rest.

A flexible corporate slogan

‘Think Twaice’ is a Flexible Slogan that fits for all marketing needs.

It underlines the importance of making the right decisions going forward in order to achieve a cleaner battery powered world.

Think Twaice slogan as modular messaging platform

Immersive Storytelling

Story telling that helps technical and business decision makers understand quickly why like-minded people choose Flowers.

Modern and modular design language

A 'We do' corporate culture

A culture that sets Twaice apart in business - for customers, partners, employees and their families.

Values + Behavior = Corporate Culture

Complex content simplified through interactive scroll animations

Illustration for simplified representation of Twaice platform analytics