Since 1978, Sulzer GmbH has been successfully supporting leading companies in the automotive industry with IT Solutions and Business Process Consultancy. Today, companies in the engineering and insurance sectors also benefit from their long-term expertise.
Sulzer’s website design had become dated, complex and difficult to navigate. There was no representation of customer success, solution differentiation, industry leadership, or future vision.
Outdated and unexciting branding
Messaging was all about Sulzer, added value from the customer's perspective and the impact on their business was missing
Unclear structure of the contents
Over 150 hard-to-navigate subpages
The presentation of Sulzer as an attractive employer was missing
No effective Customer Success Stories
No immersive storytelling
No smart call to actions
Solution
After a two-week discovery process with marketing and C-level leadership we created a powerful story of how Sulzer became the benchmark for IT experience, business process acumen, technology expertise, and reliable services that drive business breakthroughs in automotive and other industries. A visit to the Sulzer website would lead to innovative IT Solutions.
Modern design - exciting interpretation of the new logo and style guide - easy to navigate
Motivates the visitor to make a first contact quickly and easily
Expertise in technology & process optimization credibly presented
Innovation for digital transformation & Industry 4.0
Customers are in safe hands
Corporate Slogans, awesome Storytelling, and effective ROI calculations that make Sulzer the IT Solutions provider of choice.
Company slogan
Powerful and meaningful corporate slogans depicting Sulzer’s experience, expertise, focus and vision for industries.
Corporate slogans that reflect the core promise in a nutshell
Immersive storytelling
A compendium of fantastic Sulzer stories that make for a memorable website experience.
Everything Sulzer wants to tell the world.
Let's datafy automotive™: Expressed through innovation/industry 4.0/enthusiasm
Datafying Business Transformation: IT Solutions that Drive Business Breakthroughs
Digitizing the Enterprise & Ecosystems: Optimizing Core Processes to Save Financial Resources
Sulzer as an innovator: "Making the impossible possible".
Building a Smarter Factory: Everything becomes a data source, which changes everything
The future of mobility: manufacturers become MSPs & the vision of mobility
The Sulzer Advantage: Developing New Business Models in the Automotive Industry and Beyond
AMAI & ROI: Solutions that prevent critical IT service outages and are extremely cost-effective at the same time
Sulzer Leadership: "We are the benchmark for IT experience in German industry".
Sulzer Corporate Culture: Agility as a Differentiator
Sulzer Agility: Agile DevOps, IT Services and Solutions for the Lifecycle
Mission & Values: A passion to succeed where others give up
X-shoring: better economics in IT, appropriate time zones, culturally compatible, top talent pool.
Customer Success Stories: The problem - the technical solution - the impact on the business
Customer metrics: Hard facts about how customers measure Sulzer
Why Sulzer?: Why customers choose us as their IT service provider.
Intensive partnership: Why people want to be associated with Sulzer
Other industries: Door opener for future expansion
Modern design and improved content navigation
The old website before the relaunch - outdated and unexciting branding
After the relaunch - modern design - exciting interpretation of the new logo and style guide - easy to navigate
Complex content simplified
Interactive bar chart shows how process optimization by Sulzer frees up more budget from operations for growth
Nothing is impossible with Webnique. We love the easy access to bright minds whose expert advice inspired us to completely rethink our approach to our website platform and digital business.
Simple and effective ROI calculations for the visitors to understand how much they can expect to save with Sulzer Solutions.
Development of a simple ROI calculator for lead generation
Performance at the highest level through a specially developed Wordpress theme
Google Pagspeed Score before and after the relaunch
Continuous increase in visibility
Through a clean SEO setup alone, we have managed to significantly increase the visibility of the website for relevant keywords, even without continuous SEO support.
The visibility index of Sistrix shows the steadily increasing ranking of relevant keywords
Webnique understood our goals and vision from the beginning. They enabled Sulzer to connect with our target audience through a strong digital presence.
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