The best way to generate more traffic to your website and target potential customers is via SEA and performance marketing. Performance marketing in particular comprises a wide repertoire of marketing measures, which include Paid Social (Facebook Ads, Instagram Ads, Twitter Ads, etc.) to email marketing and Google Ads offer versatile ways to reach your target groups and bring them to your landing page. What both advertising measures have in common: their measurability.
SEA (search engine advertising, or search engine advertising), is a mainstay in online marketing. Whether via Google or Bing — as a performance marketing agency, we plan captivating SEA campaigns for your company, implement them and optimize them continuously.
By using relevant keywords in your Google Ads that match your company and offering, you can target potential customers who use these keywords in their search. By placing ads on the first search results pages, you increase your visibility and reach, which in turn results in increased traffic to your website.
But a successful SEA campaign requires more than just placing ads. In order to select the right keywords for your ads, we carry out a careful Keyword research, which is tailored to the search behavior of your target group. We also regularly monitor and optimize your SEA campaign so that you always get the most out of your advertising costs.
Do you want to go a step further with your advertising campaign? Then performance marketing is the perfect solution for your company. While SEA campaigns are limited to ads in search engines, we offer you measurable success with our holistic performance marketing strategies.
Performance marketing is always based on so-called key performance indicators (KPI), such as ROAS (return on ad spend), CPC (cost per click), CPA (cost per action) or CVR (conversion rate). With these KPIs, we can measure and optimize your advertising measures in terms of their performance.
Here, too, the process starts with a comprehensive analysis of your target group, products and services, and the competitive situation. Based on this information, we develop a strategy that is tailored to your goals and keeps an eye on your budget. And by continuously monitoring and optimizing your campaigns, we ensure that you benefit from increased reach and traffic to your website in the long term.
Performance marketing is active in virtually all digital channels. This includes SEA, SEO, paid social media marketing, email marketing, display advertising and affiliate marketing. Depending on the goals of your advertising campaigns, we plan, implement and optimize specially designed marketing measures for all of the above channels.
Whether it's a sophisticated SEA campaign or a holistic performance marketing strategy — we help you plan, implement and optimize marketing strategies. Contact us and let's work together to develop a comprehensive strategy for your company. With measurable success.