The best way to generate more traffic on your website and target potential customers is through SEA and performance marketing. Performance marketing in particular includes a wide repertoire of marketing measures, ranging from paid social (Facebook Ads, Instagram Ads, Twitter Ads, etc.) to email marketing and Google Ads, offering a variety of ways to reach your target groups and bring them to your landing page. What both advertising measures have in common: their measurability.
SEA (Search Engine Advertising) is a main pillar of online marketing. Whether via Google Ads or Bing - as a performance marketing agency, we plan captivating SEA campaigns for your company, implement them and optimize them continuously.
By using relevant keywords in your Google Ads that match your business and offer, you can target potential customers who use these keywords in their search. By placing ads on the first search results pages, you increase your visibility and reach, which in turn translates into increased traffic to your website.
But a successful SEA campaign requires more than just placing ads. In order to select the right keywords for your ads, we conduct a thorough keyword research based on the search behavior of your target group. We also regularly monitor and optimize your SEA campaign so that you always get the most out of your advertising costs.
You want to go one step further with your advertising campaign? Then performance marketing is the perfect solution for your company. While SEA campaigns are limited to ads in search engines, we offer you measurable success with our holistic performance marketing strategies.
Performance marketing is always aligned with so-called key performance indicators (KPI), such as ROAS (return on ad spend), CPC (cost per click), CPA (cost per action) or CVR (conversion rate). With these KPIs, we can measure and optimize your advertising measures in terms of their performance.
Here, too, the process starts with a comprehensive analysis of your target group, products and services, and the competitive situation. Based on this information, we develop a strategy that is tailored to your goals and keeps your budget in mind. And by continuously monitoring and optimizing your campaigns, we ensure that you benefit from increased reach and traffic to your website in the long term.
Performance marketing moves in virtually all digital channels. This includes SEA, SEO, paid social media marketing, email marketing, display advertising and affiliate marketing. Depending on the objectives of your advertising campaigns, we take over the planning, implementation and optimization of specially designed marketing measures for all the channels mentioned.
Whether as Google Ads agency or assigned to create holistic performance marketing strategy - we support you in planning, implementing and optimizing marketing strategies. Contact us and let us develop a comprehensive strategy for your company together. With measurable success.