IU's journey is exciting, transformative, and driven by a team of like-minded, pioneering people working on a better future for everyone. However, their career website did not reflect the size of their mission, nor was it convincing the type of employees they wanted to attract. Overall, the website was unexciting and uninspiring.
A complete overhaul of the website was deemed necessary by the IU & Webnique project team. From creating a brand new story, content, and messaging to the implementation of a new CI design. Together, we developed a website that does not only attract more job applicants, but also the most suitable applicants – regarding the "game changing mindset" required by IU for their transformational journey to succeed.
Empower people through the best possible personalized training.
A clear value-centered slogan helps all potential applicants to quickly understand why IU is a great place to work at.
IU uses the workforce management tool Workday. A central aspect of the new career platform was the integration of the existing system. Job advertisements are still managed in Workday and automatically synchronized to the website.
How can conversion-driving functions be used for an applicant platform? We solved this question by integrating features that are otherwise only known from e-commerce. Powerful search, sophisticated filters, ad popularity, scarcity creation... these are just a few of the proven methods we've successfully implemented to increase conversion rates.
Thanks to cutting-edge technology, the new website is extremely efficient, providing search results in a fraction of a second. The result is a responsive and pleasant user experience. Furthermore, it guarantees IU a high level of future system security and scalability.
