IU's journey is exciting, transformative, and driven by a team of like-minded, pioneering people working on a better future for everyone. However, their career website did not reflect the size of their mission, nor was it convincing of the type of employees they wanted to attract to their success. Overall, the website was unexciting and uninspiring.
A complete overhaul of the website was deemed necessary by the IU & Webnique project team. From creating a brand new story, content, and messaging to the implementation of a new CI design, together, we developed a website that would not only attract more job applicants but significantly increase the suitability of the applicants in terms of the game changing mindsets required by IU for their transformational journey to succeed.
Empower people through the best possible personalized training.
A culture slogan with values that helps all potential applicants to quickly understand why IU is a great place to work.
IU uses the workforce management tool Workday. A central aspect of the new career platform was the integration of the existing system. Job advertisements are still managed in Workday and automatically synchronized to the website.
How can we make conversion driving functions usable for an applicant platform? We are working on this question and have integrated features that are otherwise only known from classic eCommerce. Powerful search, sophisticated filters, ad popularity, scarcity creation... these are just a few of the proven methods we've successfully implemented to increase conversion rates.
Thanks to the use of cutting-edge technologies, the new website is extremely efficient and outputs search results within fractions of a second. The result is a responsive and pleasant experience for users and guarantees the customer a high level of future security and scalability of the system.