IU’s journey is exciting, transformative, and driven by a team of like-minded game changers working towards a better future for all. But, their careers website did not reflect the magnitude of their mission, nor was it compelling to the type of employees they wanted to attract to succeed. Overall the website felt unexciting and uninspiring.
A complete overhaul of the website was deemed necessary by the IU & Webnique project team. From creating a brand new story, content, and messaging to the implementation of a new CI design, together, we developed a website that would not only attract more job applicants but significantly increase the suitability of the applicants in terms of the game changing mindsets required by IU for their transformational journey to succeed.
Empowering people through the best possible personalized training.
A Culture Slogan with values that helps all potential job applicants to quickly understand why IU is a great place to work.
IU uses the Workday human resources management tool. A key aspect of the new career platform was the integration of the existing system. Job ads continue to be managed in Workday and automatically synchronized into the website.
How can we make conversion-driving functions usable for an applicant platform? With this question in mind, we went to work and integrated features that are otherwise only known from classic eCommerce. A powerful search, sophisticated filters, popularity of ads, creation of scarcity.... these are just some of the proven methods we successfully implemented to increase the conversion rate.
Thanks to the use of the latest technologies, the new website is extremely efficient and outputs search results within fractions of a second. The result is a responsive and pleasant experience for users and guarantees the client a high level of future-proofing and scalability of the system.
