A good and converting website lives not only on convincing design and practical functionalities. It must also have superior performance, or page speed. Slow loading pages, no matter how much they may convince with other qualities, frustrate customers and can lead to long-term loss. Therefore, as a web design agency, we additionally offer performance optimization.
The performance optimization of your website can be affected by a variety of factors: too large images, too much data being sent, a slow database and a slow server are some of the biggest issues. We measure the load time of your website and identify the need for optimization, then fix it with customized solutions and advanced technologies.
Most of the elements that affect your website's performance are on the front end - the area that users interact with. The more dynamic your website is built, and the larger your image and video files are, the slower the loading speed will be.
Depending on your needs, we compress the size of the files on your website, remove unnecessary scripts and use optimized caching methods to optimize the performance of the page. Image and video elements can also be easily compressed or optimized with modern image formats like WebP and WebM.
On the backend, complex code can also lead to longer loading times. Our developers look at your website's code and optimize it by using efficient algorithms, minimizing code repetition and removing unnecessary code.
Nowadays, well over half of all users access the Internet from their cell phones. For websites, this means that they must also be optimized for mobile devices. We support your company in making your website mobile-friendly, so that it is perfectly adapted to all devices and benefits from improved loading times. For this, we draw on our years of experience in the field of responsive web design.
Our expertise in website performance covers a wide range of hosting platforms and CMS systems, such as Webflow, WordPress, Shopify and Statamic, as well as entirely custom websites. We optimize the processes on the hosting platform for a more stable and faster website, and also assist you in choosing the right hosting provider.
The performance optimization of your website ultimately depends on a variety of factors. And a good performance is an absolute must, because it strengthens the online presence of your company, deepens the trust in your brand, is good for SEO and leads to a higher conversion rate in the long run. Feel free to contact us to optimize the performance of your site on all levels and to sustainably increase the ranking factor.