Sodexo faced several challenges, especially in terms of data transparency, data consolidation and optimization of their website. A key problem was the lack of a central overview of all online marketing metrics. This deficit made it difficult to effectively control, analyze and strategically plan all marketing activities. In addition, a performance dashboard that summarizes all relevant KPIs in real time was missing, which hindered fast and efficient decision-making.
Webnique implemented a comprehensive solution that provided Sodexo with clear data architecture, improved tracking and KPI optimization. Our solutions focused on developing an overview of online marketing metrics and creating a performance dashboard. This now enables Sodexo to monitor all relevant data and KPIs at a glance and make data-driven decisions. With the Performance Dashboard, Sodexo can monitor its data in real time and significantly increase the efficiency of its online marketing activities.
With the optimized data funnel, we have created a clear overview of all platforms and data streams, which is now accessible in the Shopware API.
By implementing additional tracking tags and synchronizing with the Shopware API, we were able to create a comprehensive picture of user behavior and user journey.
The connection of Google Data Studio / Looker Studio with Shopware has resulted in a single, reliable data source. This allows Sodexo to seamlessly monitor and report on all KPIs.
Based on the performance data obtained, we were able to suggest improvements to the marketing funnel, UX design, and SEO strategy to maximize website performance.
