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Sodexo B2B Commerce Tracking Optimization and Performance Dashboard

Sodexo B2B Commerce Tracking Optimization and Performance Dashboard

Data-driven online marketing optimization

Data-driven online marketing optimization

Sodexo B2B Commerce Tracking Optimization and Performance Dashboard

Sodexo B2B Commerce Tracking Optimization and Performance Dashboard

Data-driven online marketing optimization

Data-driven online marketing optimization

Project Highlights
4
Various reportings combined into a single source of truth
4
CMS (Shopware, Salesforce, Hubspot, Benefits Clients) summarized
24
KPIs summarized in reporting
24
KPIs summarized in reporting
Sodexo integrates catering, facility management, employee benefits, and personal and home services to improve people's quality of life.
Location
Issy-les-Moulineaux, FR
Employees
460.000
Foundation
1966

Challenge

Sodexo faced several challenges, especially in terms of data transparency, data consolidation and optimization of their website. A key problem was the lack of a central overview of all online marketing metrics. This deficit made it difficult to effectively control, analyze and strategically plan all marketing activities. In addition, a performance dashboard that summarizes all relevant KPIs in real time was missing, which hindered fast and efficient decision-making.

  • Unclear data architecture and infrastructure
  • Lack of documentation of the entire data flow
  • Insufficient user behavior and journey tracking
  • No single source of truth for all KPIs
  • Difficulties in consolidating different reporting

Solution

Webnique implemented a comprehensive solution that provided Sodexo with clear data architecture, improved tracking and KPI optimization. Our solutions focused on developing an overview of online marketing metrics and creating a performance dashboard. This now enables Sodexo to monitor all relevant data and KPIs at a glance and make data-driven decisions. With the Performance Dashboard, Sodexo can monitor its data in real time and significantly increase the efficiency of its online marketing activities.

  • Intensive communication with all stakeholders to collect all relevant data flow information
  • Creation of a clearly structured overview of the data architecture
  • Extension of the tracking concept with additional user behavior & journey tags
  • Use of the collected KPIs to identify potential for improvement
  • Development of a plugin to synchronize marketing performance data directly in Shopware

Optimization of the data funnel for improved transparency

With the optimized data funnel, we have created a clear overview of all platforms and data streams, which is now accessible in the Shopware API.

Data from 4 CMS (Shopware, Salesforce, Hubspot, Benefits Clients) combined in one dashboard

Improve tracking for targeted user interactions

By implementing additional tracking tags and synchronizing with the Shopware API, we were able to create a comprehensive picture of user behavior and user journey.

Optimization and extension of the tracking concept in Shopware

Reporting & Performance Dashboard - Connecting Google Data Studio / Looker Studio with Shopware for efficient reporting

The connection of Google Data Studio / Looker Studio with Shopware has resulted in a single, reliable data source. This allows Sodexo to seamlessly monitor and report on all KPIs.

Marketing KPIs are synchronized from Google Data Studio to Shopware via a specially developed API.

Maximizing website performance through data-driven decisions

Based on the performance data obtained, we were able to suggest improvements to the marketing funnel, UX design, and SEO strategy to maximize website performance.

Working with Webnique has helped us take our online marketing to the next level. Their expertise has allowed us to clearly structure our data architecture, optimize our tracking, and gain valuable insights for optimizing our website. They are a true partner for us!
Thomas Escher
Marketing Consultant