Knitter, a global leader in B2B switches, was facing numerous challenges in their performance marketing. They were dissatisfied with the results from their previous agency. Costs were high, while lead generation was falling far short of expectations. Poor performance, coupled with a lack of tracking and reporting systems, resulted in insufficient ROI.
Our solution includes a comprehensive target group analysis, the optimization of keyword sets and the establishment of tracking systems. The existing keyword set, was revised, deficiencies identified and unused potential exploited to significantly reduce costs.
The tracking tools implemented provide a better understanding of performance and form the basis for shared data analysis and reporting. These efforts result in a significant increase in ROI.
Through detailed and comprehensive keyword research, we were able to ensure that Knitter's ads were placed for relevant search queries. This increased the relevance of the ads, which led to a significant reduction in costs and a significant increase in conversions.
With our expertise in ad optimization, we were able to tailor Knitter's ads to target the right audience. This resulted in a strong increase in leads and an improvement in overall SEA performance.
By implementing a comprehensive tracking concept, we were able to gain a detailed understanding of the performance metrics. The resulting insights formed the basis for further optimization measures and improved the understanding of ROI.