After the launch, we show your team how to maintain content, create new pages, and implement minor adjustments yourselves — individually, digitally, or on-site. We provide training on all common CMS and work directly in your own environment, not in a demo.
We don't insist on specific systems; instead, we choose what fits your project best. For the vast majority of B2B relaunches, Webflow is our clear favorite: modern, fast, secure, and easily maintainable by your internal team. For very large, highly complex, or heavily customized setups, we turn to alternatives like TYPO3 or a headless approach. And for clients visionary enough to break free from the confines of traditional CMS, we increasingly offer AI-powered vibe-coding.
A relaunch thrives on short feedback loops: video calls for quick sign-off, chat for questions in between, a ticket system for every open task. That's how we run most of the project. But for strategy workshops and the critical migration decisions, we'd rather sit down with you at one table. Our Munich office makes exactly that possible.
The price depends on the scope: A focused B2B website with a clearly defined structure starts in the five-figure range, while more complex platforms with ERP integration, multilingualism, or custom development are significantly higher priced. We implement relaunches as fixed-price projects so you can plan with clear figures from the start. We'll jointly define the scope during the discovery call.
A typical B2B relaunch takes between two and five months, depending on the scope of content, number of stakeholders, language variants, and technical integrations. While faster timelines are possible, they usually compromise quality in strategy or migration.
Only if the migration isn't properly planned. With a structured redirect concept, maintained content quality on top-ranking pages, and clean technical implementation, rankings can not only be preserved but usually improved. At Streifeneder, clicks increased by 66% and visibility by 266% four months after launch.
A redesign changes the look, while a relaunch alters strategy, structure, and technology. If your website's content is still relevant but visually outdated, a redesign with targeted conversion optimization is often sufficient. However, if your target audience, offering, or sales logic has changed, a relaunch is the more appropriate approach. We provide this assessment during a discovery call.
For the vast majority of B2B websites, we recommend Webflow: modern, fast, secure, and maintainable by your own team. Only for very large or highly complex requirements (extensive product catalogs with ERP integration, demanding multilingualism, custom backend logic) do we consider alternatives such as headless setups or traditional systems. We choose the CMS based on a requirements analysis, not personal preference.
A freelancer is often the right choice for clearly defined tasks within a specific area of expertise. However, a relaunch simultaneously affects strategy, UX, development, and SEO — and this is precisely where most mistakes occur if no one has an overall view. An agency is worthwhile when you need a team that covers all disciplines and takes responsibility for the overall outcome.
We evaluate all content for performance, relevance, and SEO value. Top content is migrated and refined as needed, while weak or outdated content is consolidated or removed. This is part of the SEO strategy, not an afterthought.
Yes, and increasingly so. We use AI-powered vibe-coding wherever websites can be created faster, more precisely, and cleaner than within the confines of a traditional CMS – from custom components and data processing to entire application areas within the website. For us, AI doesn't replace clean engineering; it accelerates it.
