Website Relaunch Agency

Your relaunch is your opportunity — not your risk.

A website relaunch is more than just a new design. It determines whether your website will sell more, rank better, and load faster after launch — or if you'll lose visibility, leads, and trust. We plan your website's relaunch so that it doesn't start from scratch, but rather builds on what already works.
Book a Discovery Call
+266%
more visibility after relaunch — Streifeneder, 4 months past launch
The Problem

Relaunches rarely fail due to the design

Many companies launch a website redesign on a whim — and realize after the launch that the crucial factors were never truly addressed. The result is a new website that looks different but offers little in terms of new capabilities.
  • After the relaunch, rankings plummet
    because redirects, structures, and content were not properly migrated.
  • The new website looks great
    but says nothing new about your business.
  • Within the internal team, everyone has an opinion on the design
    but nobody knows the conversion rate of the old site.
Our Approach

Strategy first. Design and technology follow.

We treat your relaunch not as a design project, but as a business decision. This applies to brand new websites as much as it does to existing sites that need a significant growth boost. Our approach combines strategy, UI & UX, web development, and SEO — to create websites that are designed to drive sales.

Website Strategy

Clear goals, clear target audiences, clear success metrics. Before a single pixel is placed, we answer the question of what the new website must achieve better.

UX & Website Redesign

The user experience and design system are planned in such a way that the new site not only looks elegant but also achieves measurably better conversion rates.

Technical Implementation & Website Migration

Delivering clean redirects, a structured URL architecture, and a modern CMS that empowers your team to work independently.

SEO & Content Migration

Existing rankings are preserved, and new search potential is incorporated into the concept. This ensures the relaunch gains visibility rather than losing it.
Result - Case Streifeneder
01
Challenge
Outdated website, three parallel brand presences, ERP integration pending for over 1,000 products.
02
Approach
A tailored, WordPress-based custom build featuring custom layout modules, a clean redirect strategy, and ERP integration.
03
Results
66% more clicks, 266% more visibility, and 58% faster loading times — four months after launch.

How we work

Communication is King

Fixed project phases, regular touchpoints, and a dedicated project manager as your point of contact. Your market knowledge is integrated into the strategy from the start.

Fixed Price

We execute relaunches as fixed-price projects — no hourly model, no hidden costs. Everything we build is yours after launch, including a complete handover, optional ongoing support, and training for your team.
CMS Training

Develop your new website further yourself

After the launch, we show your team how to maintain content, create new pages, and implement minor adjustments yourselves — individually, digitally, or on-site. We provide training on all common CMS and work directly in your own environment, not in a demo.

Request Training
Our Tech Strack

Tech-Stack without dogma

We don't insist on specific systems; instead, we choose what best fits your project. For the vast majority of B2B relaunches, Webflow is our clear favorite: modern, fast, secure, and easily maintainable by your internal team. For very large, highly complex, or heavily customized setups, we turn to alternatives like TYPO3 or a headless approach. And for clients visionary enough to break free from the confines of traditional CMS, we increasingly offer AI-powered white-coding.

Our Location

Website Relaunch Agency in Munich

Video Meetings, spontane Chat-Nachrichten und Ticket-Systeme. Als Digitalagentur lieben wir die unkomplizierten Kommunikationswege, die uns das ‘Netz’ bietet. Aber wir können auch physisch. Vor allem für Workshops und längere Strategiemeetings ist ein Treffen abseits des Displays oft die bessere Wahl. Unser Büro in München macht's möglich — immer bereit zum Händeschütteln, wenn es drauf ankommt.

Our Webnique Relaunch Process

What really happens during a website relaunch.

01.

Relaunch Audit & Assessment

We analyze the current website for content, technology, and SEO — before deciding what stays, what grows, and what goes.
Content: What's performing, what isn't? Technical: Page Speed, Core Web Vitals, technical debt? SEO: Top rankings, top traffic pages, backlink profile. This assessment determines what we protect, what we improve, and what we eliminate.
01.

Marketing Brand Guide

Before we design, we document the fundamentals.
Brand identity, product and service portfolio, target audiences, trust factors, and tone of voice. The Brand Guide is the shared foundation for design, content, and all stakeholder discussions — preventing individual interpretations of the brand from emerging throughout the project.
01.

Information Architecture & Sitemap

The new site structure is based on three sources: user needs, sales logic, and SEO data.
We design URL structures to work for search engines and users — and define which old URLs will be kept and which will be redirected.
01.

UX Concept & Wireframes

Before designs are created, we define user flow, conversion paths, and component logic in wireframes.
This way, all stakeholders can see early on if the structure holds up — before a lot of time is lost in detailed design.
01.

Website Redesign & Design System

The wireframes evolve into a consistent design system with a clear visual language.
We don't design individual pages, but rather a system of components that your team can flexibly combine even after launch.
01.

Web Development & CMS Implementation

Clean implementation in the appropriate CMS — for most B2B relaunches, Webflow, sometimes headless or classic.
Performance, accessibility, and maintainability are not add-ons, but mandatory. Core Web Vitals and Page Speed are continuously checked during development to ensure the new website is delivered quickly and stably from day one.
01.

Website Migration & Redirect Strategy

This determines whether the relaunch will lead to ranking issues.
We map every old URL to a new one, check redirect chains, transfer critical content, and secure structured data. This applies even if — as was the case with Streifeneder — no complete sitemap of the old pages exists.
01.

Technical SEO

Technical SEO is the foundation upon which the new website's visibility is built.
We ensure clean, semantic HTML, clear indexing logic (robots.txt, meta robots, canonicals), structured data for relevant page types, a flawless XML sitemap, hreflang annotation for multilingual sites, and consistent internal linking.
01.

GDPR, Cookies & Tracking Setup

We set up consent management, cookie banners, and tracking so that both are legally compliant and valid.
GDPR-compliant and valid data in Analytics. This includes accurate conversion tracking for relevant lead events to prevent any data gaps after launch.
01.

Launch & Monitoring

We don't just "launch and pray"; instead, we go live with a clear monitoring setup.
Search Console, Analytics, crawl reports, and rankings are monitored in the first few weeks. This way, we catch anomalies before they become problems.
01.

Post-launch optimization

The launch is the beginning, not the end.
There are two paths for the ongoing development of your website: website support for continuous design and technical adjustments, or, even more effectively, ongoing SEO and GEO management that builds visibility and lead generation over months.

Fancy a brief chat?

In 30 minutes, we'll clarify what your relaunch needs to achieve, where the biggest opportunities lie, and whether we're a good fit. No sales pitch, no pitch deck.
Book a Discovery Call
Frequently asked questions

FAQs

What does a professional website relaunch cost?

The price depends on the scope: A focused B2B website with a clearly defined structure starts in the mid-five-figure range, while more complex platforms with ERP integration, multilingualism, or custom development are significantly higher. We implement relaunches as fixed-price projects so you can plan with clear figures from the outset. We'll jointly define the scope during the discovery call.

How long does a website relaunch take?

A typical B2B relaunch takes between four and nine months, depending on the scope of content, number of stakeholders, language variants, and technical integrations. While faster timelines are possible, they usually compromise quality in strategy or migration.

Will we lose our Google rankings after the relaunch?

Only if the migration isn't properly planned. With a structured redirect concept, maintained content quality on top-ranking pages, and clean technical implementation, rankings can not only be preserved but usually improved. At Streifeneder, clicks increased by 66% and visibility by 266% four months after launch.

Do we need a complete relaunch, or is a redesign sufficient?

A redesign changes the look, while a relaunch alters strategy, structure, and technology. If your website's content is still relevant but visually outdated, a redesign with targeted conversion optimization is often sufficient. However, if your target audience, offering, or sales logic has changed, a relaunch is the more appropriate approach. We provide this assessment during an audit.

Which CMS do you recommend for a B2B relaunch?

For the vast majority of B2B websites, we recommend Webflow: modern, fast, secure, and maintainable by your own team. Only for very large or highly complex requirements (extensive product catalogs with ERP integration, demanding multilingualism, custom backend logic) do we consider alternatives such as headless setups or traditional systems. We choose the CMS based on a requirements analysis, not personal preference.

Agency or freelancer for your website relaunch?

A freelancer is often the right choice for clearly defined tasks within a specific area of expertise. However, a relaunch simultaneously affects strategy, UX, development, and SEO — and this is precisely where most mistakes occur if no one has an overall view. An agency is worthwhile when you need a team that covers all disciplines and takes responsibility for the overall outcome.

What happens to our existing content during the relaunch?

We evaluate all content for performance, relevance, and SEO value. Top content is migrated and refined as needed, while weak or outdated content is consolidated or removed. This is part of the SEO strategy, not an afterthought.

Do you also build websites with AI?

Yes, and increasingly so. We use AI-powered white-coding wherever websites can be created faster, more precisely, and cleaner than within the confines of a traditional CMS – from custom components and data processing to entire application areas within the website. For us, AI doesn't replace clean engineering; it accelerates it.

Our collaboration with Webnique was outstanding! The team impresses with its comprehensive digital know-how, creative solutions and a strong sense of responsibility. The project was implemented efficiently and with a lot of enthusiasm, which led to excellent results. Many thanks to the entire team - we look forward to further successful projects!
Jacqueline Wagner
Head of Marketing and Communication
+266%
Visibility
+197%
Requests
+66%
Traffic