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Website relaunch for Marchi Group

Website relaunch for Marchi Group

Excellence in Mobility

Excellence in Mobility

Website relaunch for Marchi Group

Website relaunch for Marchi Group

Excellence in Mobility

Excellence in Mobility

Key Results 3 Months after Launch
400%
increased conversion rate
-10%
Reduced bounce rate
150%
longer average session duration
150%
longer average session duration
2,5x
more visibility in search engines
Marchi Group design, engineer and build mobile spaces from car trailers, info vans and containers to semitrailers and special construction.
Location
Dortmund, DE
Employees
< 20
Foundation
2002

Challenge

Marchi had many websites that contained differently structured content for their solutions, products and services.



Content was available, the challenge was to prepare it so that each reference was presented with appropriate content.

  • outdated design
  • Services & products spread across multiple websites
  • Preparation and structure of the content unclear
  • existing website was no longer reasonably expandable

Solution

We spent a lot of time developing a meaningful structure for the different products and product groups. Once that was clear, we were able to link all services and references to each model, creating a dense network of linked pages.

  • new and modern design
  • completely rethought page structure with sophisticated interlinking
  • Webflow CMS Implementation
  • Newsletter integration with automatic synchronization to CRM and newsletter tool
  • Automated image optimization for improved performance

Wireframes & prototyping for efficient testing of the structure, layout and content of the website

The wireframe representation of the website structure is part of the UX design phase
The wireframe representation of the website structure is part of the UX design phase

Use cases as a central element of the SEO strategy

The extensive application examples were designed as individual pages and capture relevant search intentions of the target groups.

Each use case is dynamically linked to associated services, references and models, thus requiring less time to maintain.

The mega menu offers a clear introduction to the application examples. All topics aligned with the keyword strategy and SEO relevant.
The mega menu offers a clear introduction to the application examples. All topics aligned with the keyword strategy and SEO relevant.

Dynamic filter system according to industries and applications

The extensive portfolio can be filtered quickly and easily for relevant projects

Automations that save time

To simplify Marchis marketing, an integration to the newsletter was developed that synchronizes the CRM Podio and Mailchimp.

Automated synchronization of the website with the newsletter tool and CRM

Continuous increase in visibility

The visibility index of Sistrix shows the increasing ranking of relevant keywords
The next super request has just come in! Really again a big THANK YOU to all of you. We love the site with every click more and even cooler that it also goes directly with the requests. The Marchi Crew is HAPPY!!! :))
Juliane Marchi
CMO