Marchi had many websites that structured the content for their solutions, products and services in completely different ways.
Content was sufficient, the challenge was to strucure it in a logic and engaging way.
We spent a lot of time developing a meaningful structure for the different products and product groups. Once that was set, we were able to link all services and references to each model, creating a dense network of linked pages.
Important use cases were designed as individual pages to drive relevant search traffic of the target group to the site.
Each use case is dynamically linked to associated services, references and models and therefore requires less time to maintain.
To simplify Marchi's marketing, an integration with the newsletter was developed, which synchronizes the CRM Podio and Mailchimp with each other.
