Marchi had many websites that contained differently structured content for their solutions, products and services.
Content was available, the challenge was to prepare it so that each reference was presented with appropriate content.
We spent a lot of time developing a meaningful structure for the different products and product groups. Once that was clear, we were able to link all services and references to each model, creating a dense network of linked pages.
The extensive application examples were designed as individual pages and capture relevant search intentions of the target groups.
Each use case is dynamically linked to associated services, references and models, thus requiring less time to maintain.
To simplify Marchis marketing, an integration to the newsletter was developed that synchronizes the CRM Podio and Mailchimp.