ProGlove's website had reached a point where its impact was overtaken by the company's growth and expansion plans.
Although the product-centric focus was well articulated, it failed to communicate the operational benefits, potential savings, and ROI in a scaled application.
After thoroughly studying the product, market and growth plans, we convinced ProGlove that a scalability story should be added to the existing product message. This meant shifting the focus away from a single scanner, to the potential savings (cost, time and errors) that would come from deploying the scanners across the supply chain.
The ProGlove Effect @Scale is a story with monstrous figures. Seen from this point of view, the composite effect of the scanners is easy for any visitor to understand.
End-to-end supply chain use cases to illustrate where, when, and why ProGlove should be used
To help users seamlessly navigate through all areas of the website, we developed a series of icons that support different benefits, services, or explanations. This makes the content easier for the user to scan and gives a visual context to the texts.