The old Flowers website did not clearly communicate the technical and business value proposition and thus lacked differentiation from the competition.
The website had become bloated with endless technical phrases over time, making it difficult for customers to quickly understand Flowers' unique value proposition.
We first looked in depth at the product and its value proposition to get a clear understanding of what problems it can solve for customers.
We then conducted intensive industry, market and competitive research to link our insights to credible, measurable and unique value propositions. All this in a language that technical and business decision makers can quickly and easily understand.
A simple and powerful slogan in the form of a customer promise with very measurable economic impact.
Storytelling that helps decision-makers quickly understand why peers choose Flowers.
Easy-to-use forms that contribute to improved lead generation.