Imagine being able to see which companies your website visitors come from.
Very useful, isn't it? After all, you could drive right there and leave your business card at the reception: “You're interested - I know it!”. One way or another 😉
But seriously: If your business is primarily designed for B2B, then it is very helpful to know the names of potential corporate customers. For example, to target online marketing measures in a more targeted manner.
Fortunately, there are already a few software solutions on the market that promise exactly that. And we wanted to know what they could do.
After a bit of research, we decided to try out four market-leading solutions:
The software tools are priced very differently, also because they use very different pricing models. For a better comparison, we have simply roughly calculated that we would like to tap 500 company leads a month:
SalesViewers price For 500 company reviews, there is currently 299€ a month. You can integrate up to five websites and cancel monthly.
Snitcher's Prize For 300 to 500 company reviews, $99 a month. However, you can't limit leads with Snitcher. This means that if Snitcher delivers you more than 500 leads, you will automatically be put into the higher price range for the month, which is based on $169 per month amounts to. On the other hand, you will of course also have to pay less if Snitcher can deliver less. Is that now opaque or fair? I suppose there's room for debate about that. In any case, you can integrate an infinite number of websites with Snitcher and cancel your subscription on a monthly basis.
Leadfeeder On the other hand, keep it simple. Here is a free version with max. 100 company reviews and a paid version for 199€ per month, which promises 2,500 company sightings a year. Unfortunately, you have to say “only 2,500”, after all, there are only roughly 208 leads per month. Billing and cancellations are made here annually. But you can also integrate an infinite number of websites with this software.
Leadinfos price For approx. 500 company leads 259€ per month when billed monthly and 199€ per month when billed annually. The pricing concept here is the same as Snitcher. If there are few leads, the costs are lower, if there are more leads, the costs rise. Unfortunately, it is uncertain how many websites you can integrate.
Once we had an overview of the price, we wanted a performance comparison. How many website visitors would the tools actually identify? Since every software offers a free trail, this was not difficult to implement.
All software solutions were then integrated into our website very quickly and easily via Google Tag Manager and after we had set up data protection in accordance with the GDPR, we were ready to go.
For a week, we let the software tools run in parallel on our website. The result was surprising: All software solutions delivered different company leads! Not to exaggerate: There were already a few similarities, but overall the results were very different.
We were puzzled. Which tool delivered the most relevant leads? We started digging and looked at each company lead in detail. In the end, we had a meaningful list of which tool actually determines how many relevant leads in a week:
SalesViewer: 14 leads
Snitcher: 43 Leads
Lead feeder: 11 leads
Lead info: 17 leads
This makes Snitcher our clear favorite.
All in all, you can say: Since every software seems to discover different companies on our website, it is probably best to use them all at once to successfully identify every website visitor.