bliro was faced with the task of presenting its innovative AI technology more clearly and comprehensibly. The old website was confusing, technically outdated and generated too few qualified leads.
We developed a holistic relaunch concept that takes bliro's brand to a new level — both visually and in terms of content.
A modern design, interactive animations and the specially created “bliro sphere” create a clear visual identity.
We developed a clear brand voice that communicates complex AI technology in a simple, understandable and sales-oriented way.
A dedicated multi-step form with conditional logic ensures qualified leads. Through direct HubSpot integration, every contact is automatically recorded in CRM, segmented and further processed with appropriate workflows — without manual effort.
All existing content was migrated and technically optimized, including a redirect strategy — this ensured visibility in search engines.
A user-friendly tariff overview with a direct comparison function leads visitors to conversion faster.
