Use Case | Search Engine Marketing for Marchi Group

Challenge

After the joint website relaunch, the new website should not only be visually and functionally convincing, but should also be visible in Google search. The previous website was not SEO-optimized — it lacked organic visibility and relevant rankings. The aim was to use search engine marketing to build a digital presence that generates leads, creates trust and supports sales.

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No visibility in Google search results
Low website authority
No clear search engine marketing strategy

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Solution

By closely integrating SEO, content and Google Ads, Marchi Group was not only able to significantly increase its digital visibility — it also achieved measurable results in the form of qualified inquiries. A strong case for strategic search engine marketing with a focus on sustainable growth.

Improving content and website structure
Google Ads search ads for instant visibility
SEO optimization and continuous content expansion

keyword strategy

In-depth keyword research in German and English
Analysis of over 200 keywords in terms of search volume, intent, relevance & competitive environment
Development of a keyword mapping: Which page ranks for which focus keyword?
Set-up of position tracking for continuous performance measurement

content strategy

Development of an SEO-optimized site structure during the relaunch process
Focus on use cases as a content hub: Target group-specific application examples with high relevance and internal links to services, references and products
Easy to maintain thanks to dynamic links and modular content

Use cases as important SEO strategic pages

OnPage search engine optimization

Textual optimization of all page content for focus keywords
Use of fold-out text areas for depth without text overloading
Clever headline concept: SEO-compliant H1 implemented in design as a subline
Optimizing meta data and alt tags for maximum relevance

Integrate a more discreet H1 as a subline to guarantee keyword integration

Technical optimization

Regular SEO audits to identify technical weaknesses
Continuous monitoring and optimization of Core Web Vitals
Fix crawling, indexing, and forwarding errors

Google Ads

Building performance-oriented search ads for high-intent keywords
Coordination with organic SEO to use budget efficiently
Continuous optimization via A/B testing

scores

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Search engine optimization (Q1 2024 to Q1 2025)

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🚀 113 improved keyword rankings in 2024

🏆 For 24 relevant keywords in the Top 3 the Google search results

🏆 For 69 relevant keywords in the Top 10 the Google search results

📈 + 59% org. visibility | +74% org. website clicks | +11% Org. CTR

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Google Ads [Q4 2023 (other provider) vs. Q4 2024 (Webnique)]

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📈 + 29% queries from Google Ads (conversions)

💰 - 45% cost per request (conversion)

💰 - 57% cost per click

Search engine marketing for Marchi Group

Search engine marketing for Marchi Group

59% more visibility in search engines

59% more visibility in search engines

Search engine marketing for Marchi Group

Search engine marketing for Marchi Group

59% more visibility in search engines

59% more visibility in search engines

Challenge

Solution

keyword strategy

content strategy

OnPage search engine optimization

Technical optimization

Google Ads

scores

Search engine optimization (Q1 2024 to Q1 2025)

Google Ads [Q4 2023 (other provider) vs. Q4 2024 (Webnique)]

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