Christoph Buchner

Founder & CEO at Webnique
Christoph Buchner is Managing Director and Co-Founder of Webnique. Since 2014, he has led design, development, and project architecture for B2B companies. Reference projects: SIXT Corporate, IU International University, Sulzer. His thesis: redesign is almost never the solution — the messaging usually is.

About Christoph Buchner

Christoph Buchner is Managing Director and Co-Founder of Webnique, the Munich-based B2B digital agency. Since founding the company in 2014, he has been the design and development lead behind projects that deliver results — not awards.

His principle: design is a decision, not an aesthetic opinion. When clients come to him wanting a redesign, the first question is whether that's actually the problem. Most of the time, it's the messaging that's wrong — not the design.

10+ years of project experience in website relaunches, Webflow architecture, and B2B storytelling for companies in mechanical engineering, software, and professional services. Reference projects: IU International University (+1,650% visibility), SIXT Corporate (16 languages, enterprise relaunch), Sulzer (400% visibility growth over 2 years). The numbers aren't marketing copy — they're the outcome of decisions he owns.

Qualifications & Certifications

Co-founding Webnique agency
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Webnique GmbH
Freelancer in various multi media disciplines
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Self-employed
B.A. Digital Film Making
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SAE Byron Bay, Australia

Areas of expertise

Website Relaunch & Strategic Conception

Information architecture, messaging strategy, technical execution — from briefing to launch. Over 50 website relaunches for B2B companies, from 10 to 10,000 employees.

Webflow: CMS Architecture & Performance

Webflow not as a template tool, but as a complete design-development environment. CMS architecture, scalability, Core Web Vitals, and technical performance as a design decision.

B2B Storytelling & Messaging Architecture

How complex B2B products and services are communicated clearly. Translating positioning, structuring audience messages, converting feature lists into benefits.

UI/UX Design & Brand Identity

Decision logic over aesthetic preference. Design that converts — because it asks the right questions, not because it looks good.

Custom Web Applications

Low-code stacks based on Webflow, Xano, and Supabase for B2B-specific requirements: customer portals, configurators, complex integrations.

Practical experience

Christoph co-founded Webnique in 2014. What began as a traditional web design agency has developed into a specialized B2B digital agency — focused on websites that deliver measurable business results.

Over more than a decade, he has led projects for companies including SIXT Corporate, IU International University, Streifeneder, Sulzer, and Flowers Software. The common denominator: websites that don't just look good, but work measurably. At IU International: +1,650% visibility and 1,000 applications per day. At SIXT Corporate: enterprise relaunch across 16 languages with +250% visibility. At Sulzer: 150+ unstructured pages consolidated, 400% visibility growth over two years.

His core conviction, lived in every project: "In the end, it's not about how many people are on a project — it's whether the right people make the right decisions." That's not a motto. It's an operating system.

Profiles

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Last updated: May 07, 2026