Keyword intent analysis, on-page optimisation, and content planning for B2B companies with measurable organic growth.
Google Ads and SEA campaigns with clean conversion tracking — from campaign structure to cost-per-lead.
Optimising content for Google AI Overviews, Perplexity, and ChatGPT citations through GEO structuring and E-E-A-T signals.
GA4 setup, tracking architectures, attribution, and KPI dashboards as the foundation for data-driven marketing decisions.
Building automated marketing and content workflows with Claude Code Skills and multi-agent pipelines.
As the marketing specialist at Webnique, Sebastian works with B2B companies in mechanical engineering, SaaS, and professional services — from initial keyword strategy through to ongoing campaign management. In practice, that means building and optimising Google Ads accounts, setting up tracking architectures in GA4 and Looker Studio, developing SEO strategies, and measuring their impact.
His projects include a mid-sized industrial manufacturer where he grew organic visibility by 59% and cut cost-per-conversion by 45%, and an industrial B2B company where targeted campaign tracking reduced cost-per-conversion by 98% over two years.
Since 2023, he's worked intensively on AI in the marketing workflow — first as a practitioner of generative tools, now as a builder. He designed and built Webnique's automated blog agent using Claude Code: a multi-agent system that fully automates research, content creation, SEO validation, and Notion export.
His current focus: AI visibility — structuring content so it doesn't just rank on Google, but appears as a citable source in AI Overviews, Perplexity, and ChatGPT.
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