Capalead started as a completely new business idea: a digital marketplace where agencies can sell unused leads and buy new leads at the same time. The vision was clear — but implementation was full of challenges.
Together with the founding team, we developed a brand that conveys trust and innovative spirit — and at the same time an MVP that enabled real market validation within a few months. Our approach was clear: start small, test quickly, optimize based on data.
Capalead received a clear, modern brand image — from naming to logo to key visuals. The staggered roll-out with a waiting list built trust and demand early on.
The platform is based on a lean low-code stack, which allows rapid iterations and is also scalable for the future.
A clear, conversion-focused interface with lead cards, countdown elements and active call-to-actions ensures easy operation and high acceptance.
Using defined filters such as industry, service or region, Capalead recognizes suitable leads per agency. The results list is dynamically adjusted and prioritized — for targeted bidding processes without wastage.
Thanks to the MVP approach, the business idea was successfully validated even in the beta phase: All leads posted were sold — a strong proof of concept.
By successfully promoting innovation, Capalead was able to ensure further development and validate the business model in the long term.
