Kira Stürzer

B2B Digital Marketing Manager at Webnique

SEO & GEO, Google Ads and storytelling — all with a B2B focus: These are Kira's main areas of focus at Webnique. She thinks of websites from a customer perspective: How do prospects search and how can website content be so convincing, that the click on “contact now” becomes irresistible?

About Kira Stürzer

Kira has worked as a digital marketing manager at Webnique since 2023. She has been studying marketing strategies for over 10 years. In addition to marketing, she also brings experience in PR to the table, and a penchant for well written texts.

She sees marketing as a craft: starting with the basics, building, testing and optimizing good marketing structures. But above all: proceed and document in a structured manner. Fast-fast usually goes wrong. What is not measurable cannot be improved.

Areas of expertise

SEO & GEO for B2B

Strategically build and optimize websites so that they can be found in search engines and LLMs (e.g. Claude, ChatGPT).

SEA (Google Ads)

Campaign construction, conversion tracking and bidding strategies for B2B companies for immediate visibility on the web.

Social media ads

Campaign development, targeting and ongoing optimization on relevant social media platforms (e.g. Instagram, TikTok, Spotify, Facebook, LinkedIn)

Conversion Tracking & Analytics

Tracking setup, whether within the classic Google ecosystem (GA4, GTM, Google Ads), cookieless or in a CRM context (e.g. Hubspot). In B2B, analyses can be tricky because many inquiries come via email and are therefore difficult to assign to an advertising channel. With proven methods, the CPL can still be reliably determined.

Content Design & B2B Copywriting

The content architecture of a website and the texts on it — both are important when visitors are to become inquiries. Plus landing pages, newsletters and LinkedIn posts. Supreme law: Not marketing bla-bla but texts that inform and inspire.

Practical experience

At Webnique, Kira manages both fixed client mandates and individual projects. The industries are a varied B2B mix — cybersecurity, special vehicles, medical supply stores, micro living. Her everyday life: Optimizing Google Ads accounts, developing SEO and GEO strategies, building tracking architectures, analyzing KPIs, planning and writing websites, often in Webflow. In addition, there is ongoing customer contact: enquiring, advising, thinking along.

Before Webnique, Kira worked for a communications agency: numerous press releases for sports and tourism clients, as well as extensive media planning and the design of image campaigns. Before that: two marketing internships with major entertainment media companies — the television channel RTL2 and the children's book publisher Carlsen.