Webnique isn't just a strategy consultancy, nor just an implementation agency — we bring both together. Every recommendation in our strategy documents is actionable because we understand the practical requirements of CMS architecture, SEO, and development. You won't receive a theoretical plan, but a concept that your team or ours can implement directly. We leverage AI for analysis and research, but every strategic decision is made by people who understand the B2B context.
Video calls, spontaneous chat messages, and ticket systems. As a digital agency, we love the straightforward communication channels the internet offers. But we also know the value of meeting in person. Especially for workshops and longer strategy meetings, getting together away from the screen is often the better choice. Our Munich office makes this possible — always ready to connect face-to-face when it counts.
A website strategy is a concept developed before the actual design and development of a website. Its goal is to align the website to support specific business objectives — e.g., more qualified leads or better search engine visibility. The concept serves as a roadmap and utilizes proven methods from UI and UX design, SEO and GEO, as well as sales psychology and content marketing.
Yes, especially then. A website without a strategy is like a house without a foundation — visitors quickly move on. An existing website usually has organically grown structures, outdated content, and untapped potential. A strategy analysis shows which pages are working, which need to be revised, and whether a complete relaunch makes more sense than gradual optimization.
The costs depend on the complexity of the website and your goals. Our concepts typically start at around €2,000 net. The final action plan can then be implemented completely independently of Webnique. All rights to the concept belong to you. If the concept leads to an implementation with us, the relaunch will be correspondingly more affordable, as the preliminary work accelerates the process.
A complete website concept—including analysis, site structure, content planning, and design direction—typically takes two to four weeks, depending on the project scope and the speed of coordination.
Website strategy is the planning phase — it defines positioning, site structure, content, and technical direction. The relaunch is the implementation: design, development, and go-live. At Webnique, the strategy can be a standalone project or the first phase of a relaunch project.
Yes. The strategy document is yours. It contains everything an implementation team needs: page structure, content concept, SEO data, design direction, and technical recommendations. You decide whether to implement the relaunch with us or another partner after the strategy is complete.
We are not just a consulting firm. Our strategies are based on implementation experience — from design, development, SEO, and content production. This means: Every recommendation is battle-tested and technically feasible. And if desired, we implement the strategy ourselves.
