We offer tailored workshops for teams looking to understand how to build websites that convert. Topics cover everything from fundamental UX knowledge and conversion principles to practical application directly within your own CMS. Available digitally or on-site in Munich.
B2B purchasing decisions take longer — multiple people are involved, and initial research often occurs long before anyone makes contact. A website designed to convert in this environment must build trust and guide the visitor to the right step at the right time. We understand these requirements from our work with B2B companies — from complex software products to industrial services. Analysis, concept, and implementation are all handled by us from a single source.
Video calls, spontaneous chat messages, and ticket systems. As a digital agency, we love the straightforward communication channels the internet offers. But we also know the value of meeting in person. Especially for workshops and longer strategy meetings, getting together away from the screen is often the better choice. Our Munich office makes this possible — always ready to connect face-to-face when it counts.
This depends on the scope. A focused UX audit for an existing website starts in the low four figures. More comprehensive projects involving tracking setup, messaging revision, technical performance analysis, and UX/UI optimization are in the mid five-figure range. With the monthly model, costs are transparently tiered and can be cancelled monthly. In an initial consultation, we can provide a realistic estimate based on your specific situation.
A UX audit is a structured analysis of your website from the user's perspective. We examine how visitors navigate your website, where they drop off, which content and elements hinder conversion, and where structural optimization is needed. The result is a prioritized list of concrete actions — not a theoretical report, but a practical working document.
An initial UX audit with actionable recommendations is completed within one to two weeks. The subsequent implementation — depending on the scope — usually takes four to eight weeks. Continuous optimization with ongoing measurement and iteration is supported through a monthly model.
UX Design focuses on the usability and user experience of a website. Conversion Rate Optimization (CRO) addresses how many visitors complete a specific action — for example, filling out a form or submitting an inquiry. In practice, these two disciplines overlap significantly: good UX design is a prerequisite for high conversion rates.
Not usually. Many conversion problems can be solved with targeted measures: revising messaging, repositioning CTAs, and simplifying forms. We determine whether a relaunch would be beneficial during the audit.
The conversion rate is calculated as the ratio of visits to completed goal actions — e.g., submitted contact forms. This requires properly set up conversion tracking, for instance, via GA4 in combination with Google Tag Manager. Without this setup, it's not possible to meaningfully evaluate optimization measures.
A freelancer can be a good option for focused individual projects. However, when CRO is integrated with tracking, UX/UI design, content, and development — which is usually the case in a B2B context — a team with diverse competencies is required. An agency ensures that analysis, concept, and implementation are seamlessly integrated.
