After the joint website relaunch in 2024, the technical and visual foundation was in place — but the website wasn’t yet working as a marketing channel. The content on key product pages was too technical, too thin, and not tailored to the target audience. There was no content strategy, no lead generation mechanisms, and no professional email infrastructure.
At the same time, ditis — as an IT security provider — had specific constraints: cookie minimalism, no traditional tracking, no invasive marketing tools. Every measure had to align with the brand identity of a security company.
Webnique supported ditis as a strategic marketing partner for over a year — from analysis and workshops through strategy development to hands-on implementation. In weekly meetings, measures were prioritized, aligned, and executed. The result: a well-structured marketing infrastructure that works despite strict data privacy requirements.
The starting point was a four-hour marketing strategy workshop, conducted together with ditis management to develop a structured action plan. The goal: making key products and services digitally visible — along a clear lead funnel from brand awareness through qualified leads to closing.
The result was a 17-page strategy document summarizing all decisions, priorities, and concrete measures. It served as a binding roadmap for the entire operational implementation.
An additional SEO workshop enabled the ditis team to independently perform on-page optimizations in Webflow.
The existing product pages were technically accurate but ineffective from a marketing perspective: too technical, no clear argumentation, no emotional connection to the target audience.
First, a dedicated tone of voice was developed for ditis — the foundation for all subsequent copy. Building on this, our copywriter conducted interviews with the respective product experts at ditis and completely rewrote the sales pages for each ditis Manager product.
Each page was additionally paired with targeted keyword research to ensure basic SEO optimization alongside sales effectiveness. In parallel, designer Daniel expanded and refined the product page layout templates in Webflow.
ditis already offered free webinars, but downloadable materials and clear conversion paths on the website were missing.
As part of the marketing support, whitepapers and quick guides were developed — both in terms of content and design. These were made available as downloads on the website and directly linked to the new email infrastructure: anyone downloading a whitepaper provides their email address and is automatically enrolled in a nurturing sequence.
In addition, dedicated contact landing pages were built for selected product experts, where prospects can directly book a free initial consultation.
Before the collaboration, ditis sent a monthly bulk email via an older CRM — without segmentation, without modern design, without automation.
Webnique recommended Brevo as an email marketing tool and facilitated an external service provider for the technical CRM synchronization. The new infrastructure includes:
Additionally, Webnique advised ditis on the strategic segmentation of their contact base: which attributes to maintain, how to meaningfully divide contacts into target groups.
